Work more productively with Claude Desktop, Skills & Artifacts – for non-technical knowledge workers
Ideal for Project Managers, Operations, Marketing & Non-Tech Professionals
Claude Desktop, Skills and Artifacts transform AI from a simple chatbot into your productive work environment.
In this 90-minute Masterclass, you'll learn how to use Claude Desktop practically to complete your daily tasks faster, more structured, and reproducibly – without technical prerequisites.
Structure projects more efficiently and automate recurring documentation tasks.
Optimize processes and analyze data faster with structured AI workflows.
Create content strategies and analyze campaign data with AI support.
Prepare workshops, create reports and analyze data efficiently.
No technical prerequisites required – The Masterclass is specifically designed for non-technical knowledge workers.
From theory directly into practice – with live demos and concrete use cases for your daily work.
Why Claude is more than just a text generator. Brief introduction to Claude Desktop and the vision: away from "prompting", towards "engineering" (without code).
Using the Toolbox Correctly: Overview of Artifacts (interactive content), Projects (the "memory" for teams), Connectors & Capabilities. Understanding where each button is and why we use the Desktop App.
Anatomy of an AI Tool: What does a Skill look like? Why use Skills? The concept of determinism and hierarchical loading. Where can I use Skills? MCP vs. Skills explained.
The Magic in Action: We import Skills live into Claude Desktop. Use cases: Document interaction (PDFs), Data Analysis (Excel), and the "Combo Workflow" (multiple Skills in sequence). You'll see the direct time savings for your daily work.
The Skill Builder: Demonstration of the "Skill Builder Skill". We build a simple, customized helper live by just describing to Claude what we need. Empowerment: "I can build this myself too."
Summary of key takeaways, next steps for participants and open Q&A session.
André Machon is the founder and CEO of FlowCon AI, a company specializing in AI consulting and automation based in Cologne. With comprehensive expertise in digital transformation, Business Process Automation and Machine Learning, he guides organizations in the strategic integration of Artificial Intelligence.
His work combines technical implementation with strategic business consulting and focuses on the practical application of Large Language Models in business contexts.
"André pursues a holistic, practice-oriented approach based on real implementation experience and current market trends. He actively promotes open exchange in the tech community and creates spaces for honest, unfiltered technical discussions."
December 1, 2025 | 1:30 PM – 3:00 PM | Digital via Zoom
Join now for just €49/month and get access to this and many other free AI courses and events!
Become a KI Campus member nowThe Masterclass is aimed at non-technical knowledge workers, consultants, marketers, HR and operations teams, project managers, as well as innovation teams in SMEs, medium-sized companies and corporates (DACH).
You primarily work with OpenAI/ChatGPT and want to learn practically how you can work significantly more productively and reproducibly by using Claude Desktop and Skills.
Typical roles: Specialists, Managers, Senior Managers, Team Leads, Directors in Marketing, Operations, HR/L&D, PMO, Business Development & Research.
The Masterclass addresses typical challenges when working with AI:
After the Masterclass, you will be able to:
Participation: €90 incl. VAT
AI Campus Members: Free
No special technical knowledge required. Basic experience with AI chat tools (e.g. ChatGPT) is helpful, but not strictly necessary. The Masterclass is explicitly designed for non-technical users.
It's helpful if you already have Claude Desktop installed, but not strictly required. We will guide you through the installation and setup in the Masterclass. You can also just watch first and do the installation yourself later.
More questions?
Contact: ai-hub@startplatz.de
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