Sustainability Meetup #1

Elliana Jensen-Abieva

Donnerstag 06.07.2023 18:00 - 20:00 Uhr - 2 Stunden Köln, STARTPLATZ

Until now, a circular economy was often not attractive for cost reasons and was therefore rarely relevant. Companies are currently mostly working with the material that is cheapest in the short term. But that is about to change. Because availability and access to resources are becoming one of the biggest business risks for the industry. This is clearly shown by the current shortage economy after the pandemic. Companies have to shoulder enormous additional costs for urgently needed raw materials because heir prices are skyrocketing. 

According to BCG (Boston Consulting Group) the market volume for the circular economy will be 200 billion euros in Germany and up to 800 billion euros in Europe. A global transition towards a carbon-neutral  circular economy is an opportunity for all companies to develop new business (born-circular), expand into new markets and create sustainable growth. 

Now, "born-circular" companies and their new competitive business models are about to disrupt “linear” organizations and erode their market positions. But, as we saw with the digital revolution, legacy businesses that can adopt new circular business models will survive. To remain competitive from 2030, leaders must adopt circular business models, launch pilots and build a strategy for transitioning to the next economy – the circular economy. 



Timetable Topic                                                                                                                                                                          
18:00 - 18:15 Welcome and Introduction  
18:15 - 18:45


  • Circular Economy
    Elliana Jensen-Abieva
19:00 - 19:30  Q&A and discussion
19:30 - Ende Open Networking 





Elliana Jensen-Abieva

Neuland GmbH, 

Elliana is passionate about Circular economy and sustainable development of the world. She is a sustainability manager in a neuland ventures and sustainability topic lead in NRW startup association NRWalley. Elliana wrote her PhD research in the field of legal protection of climate refugees.  


If you want to know more about circular economy, or if you ever thought to found a startup in this field or you want to outline your company’s circular economy vision, then join our “Circular economy opportunities meetup”, where we will talk about Circular economy and business values that it has, analyse the examples in this field and check in which important areas, circular business models will outperform traditional linear models. 


We look forward to seeing you at STARTPLATZ Köln. Application is free.


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